Deze site is in het Engels, maar alles wat ik aanbied is ook in het Nederlands beschikbaar!

Beer Advice and Services

Tasting Craft Beer offers advice and services! Below you will find brief information on the following offerings:

  • Sensory panels for breweries
  • Beer-food-pairing for the hospitalaity industry

    • For more information, or more offerings, make sure to contact me!

    Sensory panels for breweries

    Sensory panels are a core necessity in Quality Management within breweries. The panel can help determine whether beer is fit to leave the brewery, but also determine if changes in e.g. a recipe reach the desired (lack of) aroma changes in a beer. Even a proven recipe might see subtle flavor changes in the finished product, due to slight changes in the raw materials, the brewing conditions or irregularities during packaging. Lab measurements can get you some information on the state of your beer, but your customer drinks the beer from a glass, not from a test tube in a mass spectrometer! A well trained panel, that tastes (blindly!) under the right conditions is the way for brewerie to keep a keen eye on your beer and processes!

    As a sommelier, I am an expert in flavor and aroma. I happen to also be trained thoroughly in statistics and data analysis. I love to combine those two elements and help you in setting up a sensory panel at your brewery. Sensory panels can play important roles in quality management and recipe development, but doing it right isn't necessarily easy.
    Larger breweries, like Heineken or Grolsch in the Netherlands, have entire teams lined up who go through weekly rituals to do this right. I'd like to think along with you, with what is appropriate for your brewery. NO overkill, but just enough!

  • I can train your personell to be valuable panelists. You don't need entire armies!
  • I can show how to do the data analysis, so you can take it over from me when you're ready.
  • As long as necessary, I can be involved in (further) training your crew, analysing the data or bringing your panel to the next level!

    Beer menu and beer-food-pairing

    A balanced beer menu with an attractive selection of beers is a clear sign to your guests that you take beer seriously. For the real "beer geek" this can work like a magnet, but also the mroe casual beer lover might be intrigued by an appealing and surprising offering, as long as they are properly assisted in making their perfect choice. Beer is very suited to accompany food. I would like to say that sometimes it even works better than wine! Finding the perfect match can be a challange, but that happens to be exactly what a sommelier is trained on!

    Perhaps, as a beer and food service provider, you are bound to contract with one of the larger beer suppliers. If there is room for some custom offering that perfectly fits your concept, then that is a great opportunity to differentiate that you should not miss!
    A beer menu can be its own separate entity and offer an overview of the offering with something on it for everybody. The art is to ensure that the menu gives your guest just the right information to make their ideal choice and to structure it to make that choice easy. The menu can also play together with the food menu in order to find a match made in heaven between food and beverage. It pays off to take your guest by the hand and guide them to their perfect pairing.

  • Let's have a look at your offering together: do you enlist the beers that perfectly match your concept? Is your offering complete?
  • Crafting the menu can often be done better. Let me help you in helping your guests to make a pleasant pick!
  • Would you like to have brief, but exciting flavor descriptions with the choices on the menu? I have writen multiple dozens of those before.
  • Flavor combinations between beer and food can be made in ways comparable to when this is done with wine, but sometimes other aspects are important when working with beer. I'd love to come by and explain the intricacies of beer-food-pairing. With proper understanding this art becomes easier!
  • I can train your staff to give proper advice to your guests.
  • With changes in the menu or in the beer offering, it may be worth reconsidering the pairings. I can stay involved, or ensure that your staff is equipped to adapt the pairings on their own.